Tuesday, May 26, 2026

This Steve McQueen movie BULLITT made me decide to go into advertising.


 

In 1968, I was in college majoring in mathematics. The BULLITT scene where the bad guys were following McQueen changed my life. Suddenly, McQueen turned the tables and sneaked behind their Charger in his Mustang. What did the goons do that changed my life? The Charger driver calmly buckled his seatbelt, ready for business. How did this change my life? Simple. Until this point in my young life, I'd ignored the public service messages singing, "Buckle up for safety, buckle up…" What a waste of air time. But the role model of serious people getting down to business behind the wheel by buckling up was GREAT. From that point on, whenever I got behind the wheel of my car, I buckled up. Now THAT WAS ADVERTISING THAT WORKED. Hollywood morons insisted that people don't emulate characters in movies and sued ClearPlay for allowing people to edit what comes into their homes. They said it violated the right of writers/directors to have their creative output altered. What unadulterated crap. Congress actually told Hollywood to back off…or else. Good call. Thanks, BULLITT. Seatbelts have saved me more than once. Sincerely yours, Rick Bennett Ad Hit Man

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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?