Thursday, April 23, 2026

The second-best logo ever created. #1 goes to Sun Microsystems




 

I designed this logo for my first novel: DESTROYING ANGEL. I've owned the .com URL for over 25 years, and worn the logo on my black shirts for as long. But I must say, the Sun logo, made up of "U" creatively, is IMHO the best ever. Sincerely yours, Rick Bennett Ad Hit Man

Wednesday, April 22, 2026

Remembering Frank Herbert (author of DUNE and co-founder of EARTH DAY) on EARTH DAY.


 

Frank and I became friends back in my media superstar days, when I mentioned that DUNE was the "greatest science fiction novel ever written." He called and said that since I'd used his name "in vain" we should get to know each other. Over the next few months, he promoted me to run for Congress in the state of Washington. I won his district (Port Townsend) but lost the race. He held an environmentalist rally for me near his home, and I confess my desire to save the planet with hydrogen-based technology and solid-state batteries has only grown over the years. Here's thinking of you, Frank. Sincerely yours, Rick Bennett Ad Hit Man

Tuesday, April 21, 2026

My appearance on NBC's TOMORROW with Tom Snyder


 

Amazing. Sixteen minutes on national television. The interesting part? The previous week we had a church "slave auction" to raise money for charity. I offered to mention you, your family, or your family business, during my upcoming appearance on the TOMORROW show. Toward the end, see how I delivered on that promise, promoting Pick's restaurant in Issaquah, Washington. Yeah, I crack myself up.

By the way, Pick's restaurant paid $50 to the slave auction.

Sincerely yours,
Rick Bennett
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Monday, April 20, 2026

My TODAY SHOW appearance 48 years ago.


 

I think I came up with a great one-liner when I talked about my Hagoth voice stress analyzer's potential effect on society: "Either there will be an emphasis on telling the truth in your conversations, or there will be a renaissance in letter writing."

I guess I was into guerrilla warfare my whole life?

Sincerely yours,
Rick Bennett
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Saturday, April 18, 2026

My appearance on GOOD MORNING AMERICA 48 years ago


 

Entrepreneurs need to find what I call a "media anomaly," or a media platform that all the network TV assignment editors use to get unique stories to air. I found one in a now-defunct magazine called THE NEW TIMES. I flew to NYC and dropped in to their offices to personally deliver a press release. A few weeks later, a short blurb appeared in NEW TIMES, after which I started getting calls from all the network television shows. Here's my appearance on GOOD MORNING AMERICA with David Hartman.

If you have a unique story (unlike all the AI-wannabes who say the same old thing), find today's media anomalies (yes, Grasshopper, there are some). Get them to cover your nobody-else-can-do-this story, and you too can become a star.

Caveat: I don't recommend you believe your own PR. I believed mine and sold the company to run for the U.S. Congress that very year. Of course, I'm glad I lost the election. Otherwise, I wouldn't have gotten into guerrilla warfare.

Here's the YouTube link to my GOOD MORNING AMERICA stint:



Sincerely yours,
Rick Bennett
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