Entrepreneurs need to find what I call a "media anomaly," or a media platform that all the network TV assignment editors use to get unique stories to air. I found one in a now-defunct magazine called THE NEW TIMES. I flew to NYC and dropped in to their offices to personally deliver a press release. A few weeks later, a short blurb appeared in NEW TIMES, after which I started getting calls from all the network television shows. Here's my appearance on GOOD MORNING AMERICA with David Hartman.
If you have a unique story (unlike all the AI-wannabes who say the same old thing), find today's media anomalies (yes, Grasshopper, there are some). Get them to cover your nobody-else-can-do-this story, and you too can become a star.
Caveat: I don't recommend you believe your own PR. I believed mine and sold the company to run for the U.S. Congress that very year. Of course, I'm glad I lost the election. Otherwise, I wouldn't have gotten into guerrilla warfare.
Here's the YouTube link to my GOOD MORNING AMERICA stint:
Sincerely yours,
Rick Bennett
Ad Hit Man