Friday, April 3, 2026

The 2nd-greatest ad in all of human history: Tony Schwartz's DAISY


 

A video from one of my guerrilla warfare lectures.

Sincerely yours,
Rick Bennett
Ad Hit Man

Thursday, April 2, 2026

How I used Final Cut Pro to change the name of the Armageddon commet to Bill Gates


 

Before the days where AI could do anything whimsical. Sincerely yours, Rick Bennett Ad Hit Man

Wednesday, April 1, 2026

Tuesday, March 31, 2026

With book reviews like this, you'd think I'd have a best-seller.


 

Just goes to show that I haven't cracked the code. Yet. Sincerely yours, Rick Bennett Ad Hit Man

Monday, March 30, 2026

Finally a great book review from the hard-boiled former editor for Robert Ludlum, Clive Cussler, and Hunter S. Thompson.


 

"…wonderful fun to read, from start to finish…convincing and compelling for even a skeptical cynic like me…winner here…thoroughly credible…a wonderful vision…a splendid conception, brilliantly executed…deep, spiritual piece of work…" Alan Rinzler (former editor for Robert Ludlum, Clive Cussler, and Hunter S. Thompson. My literary agent asked former editor Alan Rinzler to look at one of my early novels. He didn't like it. I asked if it needed editiing. He said it needed a blowtorch. Yikes, that bad? Conventional wisdom, I later found out, was that you should burn your first million words. I took that to heart and paid attention to "learning my craft." The same agent submitted my manuscript for DESTROYING ANGEL to Rinzler for his critical review, and he gushed over it. One of the biggest ironies of my life is that I never swung a movie deal for a book that could have made the careers of many women actors. Sigh. Sincerely yours, Rick Bennett Ad Hit Man