Thursday, February 19, 2026

I came up with this domain, the name, and the animation about 20 years ago. Still haven't chosen a product.


 

Yeah, check out www.titaniumeagles.com. Great name for a clothing line for senior bicycle riders, a software company that's unique, or a novel? Someday I'll…land.

Sincerely yours,
Rick Bennett
Ad Hit Man

Wednesday, February 18, 2026

I like creating billboards. They're up for a month and ideal for places like Silicon Valley.

 


Tenfold is one of the biggest ironies of my professional life. They lost their two biggest customers in the 9/11 attack on the Twin Towers, and never recovered.

Sigh.

Sincerely yours,
Rick Bennett
Ad Hit Man

Tuesday, February 17, 2026

Here's my "THANK YOU" ad for the $54-million investment from companies who "looked over the shoulder" of the people Talk2 was targeting.


 

Yep. Hewlett-Packard swooped in and gave hardware to my client, who was going to get free hardware from Sun Microsystems. And Oracle swooped in to replace Informix. Interesting, that ads often draw competitors.

As Oracle's M&A team was tasked with closing the deal, they almost tanked it by insisting that Talk2 pay annual maintenance fees. I sent a note to Larry Ellison suggesting that his M&A team was doing "malicious obedience." He not only reversed their decision, but canned the whole team. At least I THINK he canned them, as they ended up at Siebel and contacted me to see if Talk2 would entertain the same kind of equity deal with Siebel as they did with Oracle.

Go figure.

Sincerely yours,
Rick Bennett
Ad Hit Man

Monday, February 16, 2026

My WSJ ad that generated a $54-million investment from the target.s competition.


 

My client, Talk2, wanted strategic investments from three guys at Cisco, MCI, and Sun Microsystems. I'd "salted the mine" by making contact with my old friend Ed Zander, CEO of Sun.

This ad generated $54-million investment from competitors who were looking over the shoulders of these targets. Tomorrow, I'll tell you who jumped in.

Sincerely yours,
Rick Bennett
Ad Hit Man

Saturday, February 14, 2026

Just like in the movies ENDER'S GAME and THE LAST STAR FIGHTER, I wanted to do an ad where you could predict success factors of new hires by observing their online game success.


This ad for Spring Lake Technologies and client Stephen D'Angelo is as far as I got. I still think Sony could make a fortune giving gaming-profile access to recruiters. Selah.

Sincerely yours,
Rick Bennett
Ad Hit Man