Thursday, February 5, 2026

My client ran for president in 2016 and wanted to link up with Trump in the Boulder, Colorado presidential debates


 

Scott Smith is the smartest economic mind in the USA. Yes, this was a LONG SHOT ad I created for him in the Wall Street Journal. But Trump was unbeatable.

A few tinfoil-hat conspiracy theorists believe that JFK got assassinated because he wanted to eliminate the Federal Reserve Bank. Whether or not this is remotely possible, that's just the starting point with Scott. But eliminating income taxes AND the Fed would be a heck of a move for a gutsy president.

Sincerely yours,
Rick Bennett
Ad Hit Man

Wednesday, February 4, 2026

SCHOOL OF ROCK! I'll bet you can tell when I wrote this ad.


 



Something about Jack Black awakening kids of all ethnic and socio-economic classes rings true, here. What better place to brag about educational equity than in Plano, Texas? Google it. Even today, Plano outpaces the Texas state averages. You really can achieve equity in education with a high immigrant population!

Sincerely yours,
Rick Bennett
Ad Hit Man

Tuesday, February 3, 2026

Upending my political notions, a case study in educational equity


 

Question: How do you deliver equal educational outcomes to migrant students? As Mark Twain is reported to have said, "It ain't what you don't know that gets you in trouble. It's what you know for sure that just ain't so."

Talking to School Improvement Network customers really opened my eyes.

Sincerely yours,
Rick Bennett
Ad Hit Man

Monday, February 2, 2026

I found a School Improvement client in Laramie, Wyoming, where I was born!


 

Love the Wyoming license plate, the bucking bronco and the county numbers. Laramie is 2, the first letter on the license plate. How could I resist?

Sincerely yours,
Rick Bennett
Ad Hit Man

Saturday, January 31, 2026

"Either a flight attendant or a school teacher.…I achieved both."


 

Making a former principal and school teacher into a Texas hero was a job meant for me. I loved killing ALL the competition with kindness!

Notice how I learned from Larry Ellison that three words beneath the logo encapsulate uniqueness. In Oracle's case it was "Compatibility • Portability • Connectibility." for School Improvement, it was "Practical • Scalable • Measurable."

Sincerely yours,
Rick Bennett
Ad Hit Man