My work for Margaret Hamilton, the woman who led the Apollo 11 computer programming team. Yep, she's one of the two smartest women I've ever met.

 

Margaret's vision, 001: AN INDESTRUCTIBLE, PRESCIENT, SELF-GENERATING AND FULLY OPERATIONAL MONOLITH. I believe Margaret Hamilton is still alive, and I wish she could have met the other smart woman with whom I've worked: Nancy Harvey, who was the president of TenFold (I sat on her board of directors). TenFold actually delivered in quantity Hamilton's vision.

I celebrate both of you and your accomplishments.

Sincerely yours,
Rick Bennett
Ad Hit Man

I'd just seen Rambo stitch up himself.

 

Here's my ad taking it to ridiculous extremes.

Sincerely yours,
Rick Bennett
Ad Hit Man

My ad that generated a $2-million sale for an ordinary kid.

 

If you're an entrepreneur, here's a roadmap to hitting it big. Just tell the world what you can do that nobody else can. Dave Lester wanted to sell printers. I created this ad for him and it generated $2-millioni in sales for him.

Turns out, Avis car rentals liked one brand of printer, but they couldn't eject the pages far enough that the rental kiosk employees couldn't tear off the rental contract. David proved his worth by saying he could change the printer's EPROMs to do that. He really did know "everything there is to know about printers."

Sincerely yours,
Rick Bennett
Ad Hit Man

A final Tony Schwartz asset that you now have in AI

 

Tony Schwartz had a secret weapon: Bob Landers voice. Tony could do a script and have a voice-over instantly. Today, with a broad selection of AI text-to-voice options, you can produce instant radio ads. And remember, people have eyelids but no earlids. Here's an ad that Schwartz used to bring NYC Mayor Koch to his knees. The day it started on radios, the mayor's office called and begged them to stop running the spot.

Enjoy.

Sincerely yours,
Rick Bennett
Ad Hit Man

I used Tony Schwartz's secret weapon to help my attorney father win awards from the Washington State Bar Association and become the #1 Criminal Defense attorney.

Secret weapon: RADIO ADS, because people have eyelids but not earlids. A friend of mine, Keith Merrill, won an academy award for his documentary movie, THE GREAT AMERICAN COWBOY. He probably won because he asked Tony Schwartz to do the sound track. Check out the movie and you'll see the effect of good sound.

So here's the radio ad I did for Dad, who practiced law until he was 90 years old (he died at 97).

Sincerely yours,
Rick Bennett
Ad Hit Man