Saturday, March 21, 2026

How I raised over $7,000 for my explorer scouts' Summer activities.


 

Simple. We sold advertising to people to go on cards that were then delivered to every home in town. Hey, who wouldn't put emergency numbers over their phones (that is, when everyone had landline phones)?

Sincerely yours,
Rick Bennett
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Thursday, March 19, 2026

I say too many "Uhs" and "Ahs" when I'm thinking on my feet in this interview with Tom Schwab. Apologies!


 

Tom has a great podcast, but I'm much better when presenting from my own script. I've got to remember free-form interviews require thinking before speaking. Forgive me.

Sincerely yours,
Rick Bennett
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Wednesday, March 18, 2026

Okay, I couldn't resist using my fake nose/glasses to nail the Forté competition


 

Also one of my favorite copy lines: "Nobody else can do this. Everybody else is trying."

Sincerely yours,
Rick Bennett
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Tuesday, March 17, 2026

A guaranteed way to get a cease-and-desist letter from 20th Century Fox?

 


Well, the customer agreed to let us tout the customer relationship. I couldn't resist using a 3D rendering program to do this visual. But the 6-point type saying "All other trademarks acknowledged" didn't cut it.

But Sun Microsystems like it. They acquired Forté. Then Oracle acquired Sun. And I got to cash in all my stock options. Cool.

Sincerely yours,
Rick Bennett
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