Tony Schwartz had a secret weapon: Bob Landers voice. Tony could do a script and have a voice-over instantly. Today, with a broad selection of AI text-to-voice options, you can produce instant radio ads. And remember, people have eyelids but no earlids. Here's an ad that Schwartz used to bring NYC Mayor Koch to his knees. The day it started on radios, the mayor's office called and begged them to stop running the spot.
Enjoy.
Sincerely yours,
Rick Bennett
Ad Hit Man
Monday, March 2, 2026
A final Tony Schwartz asset that you now have in AI
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