Tuesday, March 3, 2026

My ad that generated a $2-million sale for an ordinary kid.


 

If you're an entrepreneur, here's a roadmap to hitting it big. Just tell the world what you can do that nobody else can. Dave Lester wanted to sell printers. I created this ad for him and it generated $2-millioni in sales for him.

Turns out, Avis car rentals liked one brand of printer, but they couldn't eject the pages far enough that the rental kiosk employees couldn't tear off the rental contract. David proved his worth by saying he could change the printer's EPROMs to do that. He really did know "everything there is to know about printers."

Sincerely yours,
Rick Bennett
Ad Hit Man

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