When I met Tony in his NYC brownstone, I thought I'd be walking into the presence of Satan himself. Tony had represented liberal presidents from LBJ to Jimmy Carter, and I'd just lost my congressional race as a conservative. I asked Tony if he had a problem running a tax-limitation initiative in the liberal state of Massachusetts. He laughed and said, "You're paying me $25,000; I'll be what you want me to be."
That broke the ice. Our research indicated that voter sentiment had us losing the campaign to limit taxes in "Taxachusetts" in a 60%-to-40% sweep. But Tony said, what better time is there to advertise saving money on car excise taxes than by talking to people while they were diving in their own cars?
Dick Morris, a friend of mine who has the unique position of making the cover of TIME MAGAZINE two weeks in a row (first as the brains behind Bill Clinton's victory and the next week disgraced from letting a prostitute listen to his private phone call with Clinton) introduced me to GUERRILLA WARFARE RHETORICAL WARGAMING. We tested the rhetoric of our campaign in voter surveys, and Morris predicted we'd win by that same 60-40 margin.
Turns out, we did, winning 60% of the vote to limit taxes in Massachusetts. Here's one of our radio ads.
Sincerely yours,
Rick Bennett
Ad Hit Man
That broke the ice. Our research indicated that voter sentiment had us losing the campaign to limit taxes in "Taxachusetts" in a 60%-to-40% sweep. But Tony said, what better time is there to advertise saving money on car excise taxes than by talking to people while they were diving in their own cars?
Dick Morris, a friend of mine who has the unique position of making the cover of TIME MAGAZINE two weeks in a row (first as the brains behind Bill Clinton's victory and the next week disgraced from letting a prostitute listen to his private phone call with Clinton) introduced me to GUERRILLA WARFARE RHETORICAL WARGAMING. We tested the rhetoric of our campaign in voter surveys, and Morris predicted we'd win by that same 60-40 margin.
Turns out, we did, winning 60% of the vote to limit taxes in Massachusetts. Here's one of our radio ads.
Sincerely yours,
Rick Bennett
Ad Hit Man
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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?