Thursday, February 26, 2026

Here's a Tony Schwartz political ad that still cracks me up


 



My guerrilla warfare mentor, the man who created the Daisy ad that destroyed Barry Goldwater in 1964, did an ad for a guy named Touhy who tried to unseat Erastus Corning for mayor of Albany, NY.

Remember, if you make people laugh, you put them into a state of mind to consider change. I hope you enjoy this as much as I do.

That's me on the right and Tony on the left, in his NYC brownstone studio.

Sincerely yours,
Rick Bennett
Ad Hit Man



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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?