My client, Talk2, wanted strategic investments from three guys at Cisco, MCI, and Sun Microsystems. I'd "salted the mine" by making contact with my old friend Ed Zander, CEO of Sun.
This ad generated $54-million investment from competitors who were looking over the shoulders of these targets. Tomorrow, I'll tell you who jumped in.
Sincerely yours,
Rick Bennett
Ad Hit Man
Monday, February 16, 2026
My WSJ ad that generated a $54-million investment from the target.s competition.
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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?