Monday, January 26, 2026

Hire the competition to be your spokespeople!


 

I got this idea from an adventure I had with Oracle. My #2 son had gone to work for Oracle and they asked him to try and diffuse a big Oracle critic. I told him that they must want to fire him, because this guy was an enemy. So I suggested they pay him to be a spokesperson. Overnight, he became an Oracle booster and started a successful Oracle consulting business.


In education, there are a lot of value-added speakers, so I had School Improvement Network feature them in an ad.


Sincerely yours,

Rick Bennett

Ad Hit Man

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