Wednesday, January 21, 2026

One of my most satisfying clients helped make schools better. How about helping Kansas City after they closed half their public schools?


 

These guys were on a mission to do good. And they were local. I generally wanted to declare war on competition. And I never sought a local client. Why? How many of you remember the movie BONNIE AND CLYDE, with Warren Beaty and Fay Dunnaway? Near the end of their lives, Bonnie asked Clyde what he would do differently if they could do it all over again. I expected Clyde to say something about being a lawyer, or a banker. His answer surprised me. He said, "Well, I wouldn't pull jobs in my home state. That way, I wouldn't be wanted by the law at home." Words to live by. I never wanted a client in my home state because I didn't want to launch guerrilla warfare in my home state. In fact, few of my neighbors knew what that nice Rick Bennett did for a living. I'll be sharing a few more of my School Improvement Network ads over the next few days. Sincerely yours, Rick Bennett Ad Hit Man

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