Monday, January 19, 2026

Lightning doesn't always strike twice. My ad running Linus Torvalds for president was a smash hit. This one flopped for my client.


 

Linus was flattered and spent the afternoon at my client's booth signing copies of the ad. Marc Benioff, however, was irritated by this USA TODAY ad that had everyone at Dreamforce asking him about his presidential bid. Of course, it didn't help that the ad invited people to stop by Reachable's Dreamforce booth to get a copy of the ad for Marc to sign. Sincerely yours, Rick Bennett Ad Hit Man

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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?