Secret weapon: RADIO ADS, because people have eyelids but not earlids. A friend of mine, Keith Merrill, won an academy award for his documentary movie, THE GREAT AMERICAN COWBOY. He probably won because he asked Tony Schwartz to do the sound track. Check out the movie and you'll see the effect of good sound.
So here's the radio ad I did for Dad, who practiced law until he was 90 years old (he died at 97).
Sincerely yours,
Rick Bennett
Ad Hit Man
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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?