Tuesday, December 16, 2025

"Killing Informix" - Larry Ellison's Greatest Speeches


 

Relational Technologies was about to go public in 1986 and change their name to Informix. I figured some guerrilla warfare was in order, so I took my teenage son Matthew Bennett and slapped this FOR SALE BY OWNER sign on RTI. I sent the image to Larry Ellison. This prompted one his greatest speeches.

At the Million Dollar Club annual award banquet in Hawaii, he literally brought down the house with the following as he showed this picture:

"I'm going to put these guys out of business."
[applause]
"Then, I'm going to bulldoze their building."
[louder applause]
"Then, I'm going to salt the earth."
[even louder applause and laughter]
"And then, I'm going after their families!"
[the rafters shook with one inspired salesforce]

A master of hyperbole, Larry didn't quite achieve his goal. IBM acquired Informix in 2001. It is reported they wanted to strengthen their high-performance database portfolio in their battle with Oracle. Yeah, right!

Sincerely yours,
Rick Bennett
Ad Hit Man

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