Wednesday, December 3, 2025
Their VC asked me to rescue their investment, as they didn't gain 51% control.
Atron not only got their product developed, but they got it to market on just the VC seed money. And the VCs planned on a two-step financing to get control of the the company. They said, "Bennett, these guys are running the business like a contry club!" Time for a little guerrilla warfare form moi.
First rule of creativity: "Genius only emerges in a state of play." And these guys were REALLY fun to play with. Turns out, anybody who was anybody in software develpment used the Atron in-circuit emulator (or ICE) to debug their products. The movie GHOSTBUSTERS was just out, and I got these guys to pose in front of skyscrapers composed of their customers' names. Yep, "Who ya gonna call? Bugbusters!"
I got two of my client CEOs to endorse the producet. Phillippe Kahn of Borland and Larry Ellison of Oracle. They said, "We couldn't have done it without atron's hardware-assisted software bugbusters." Larry said Oracle wouldn't have its product on the PC without Atron, and Phillippe said there wouldn't be a Sidekick without them.
I haven't had this much fun in a long, long time. The VC finally achieved their exit, as Atron was acquired. I fictionalized this technology in my first novel, DESTROYING ANGEL. I used ICE technology to crack computer viruses, (or is it viri?). Too bad "ICE" is now political kryptonite.
If you're a VC or a PE firm whose thoroughbred horse has started to bark and chase cars, you might need someone to have fun with your problem. Who ya gonna call? Me, The Destroying Angel.
Sincerely yours,
Rick Bennett
Ad Hit Man
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