Remember, if you get people laughing, they bypass their rational mind! And after they get done laughing, if they really need to get their CEO's attention, they just might…
My client CEO was a former Israeli tank commander. Yep, not everyone would have the guts to do this ad. Hey, in the first line of copy, we offer to repari the door. Alas, one CEO insisted his door be replaced! But we did close the deal.
Monday, I'll show you another 4D use of my swell Rambo knife. These guys had guts and a great sense of humor. Please God, give me another Israeli client.
Sincerely yours,
Rick Bennett
Ad Hit Man
Saturday, December 13, 2025
My Israeli Client Had to Buy a New Office Door for a CEO
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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?