Back in 1971, I was an applications engineer for Data General in Phoenix. I helped our customers design interfaces to the Nova minicomputers. About then, a James Coburn and Rod Steiger movie called A FISTFUL OF DYNAMITE (later renamed DUCK YOU SUCKER) came out. I caught the theater throwing away the movie poster, which they gave to me. James Coburn sat on a motorcycle with an open raincoat loaded with lit sticks of dynamite. The copy: "In the market for a computer? Let Rick Bennett blow your mind."
About that time, I was responsible for putting together a local church membership directory and sold advertising to help with production costs. Naturally, I bought the center spread, and put my face on the poster. Now comes the interesting part.
I had a blowup of the ad and sent it to the shipping department of Data General, along with cases of root beer (we depended upon them for good customer relationships). Later that year, when I went back to the home office in Massachusetts with some customers, I saw my prominently on the wall. Turns out, everybody loved the "wild man from Phoenix" and his irreverent company promotion.
I don't remember if anyone in our Arizona church population ever bought a Data General minicomputer.
Sincerely yours,
Rick Bennett
Ad Hit Man
Friday, December 19, 2025
The Very First Ad I Ever Created
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