Cyber Privateer: Marc Benioff was the only Oracle exec to be granted full autonomy by Larry Ellison

Friday, December 12, 2025

Marc Benioff was the only Oracle exec to be granted full autonomy by Larry Ellison

Larry Ellison saw something special in Marc Benioff when he hired the strapping youth right out of Apple and school. Every other Oracle executive obeyed, yea even worshipped, the chain of command. But not Marc. He ran his own show and never asked for Larry's approval. He ignored direction from all other departments, marketing, PR, finance, etc. No one to my knowledge has ever achieved this level of independence in Oracle.

I remember arriving for one of my Wednesday meetings with Ellison, and was met in the lobby by his CFO and his head of development. They asked, "You here to see Larry?" I answered in the affirmative, and they then said, "Will you ask Larry if he's approved our budgets and staffing?"

When I went upstairs to his office, I commented, "I saw (I named his VPs) and they asked if you'd acted on their budgets and staffing?"

He just laughed and said, "They can hang in the wind for a while. Let's do some ads."

Benioff, on the other hand, never asked permission to do anything. When Larry made him head of the Oracle-for-Macintosh project, I suggested we do a take-off on the Siskel and Hebert movie review show to announce the Mac product. Marc like the idea, so we got two prominent Mac superstars to pose in a theatre: Dan Shafer and Mac evangelist Guy Kawasaki. I don't believe Larry ever saw this ad before it ran.

Yep, Marc was special. Is it any wonder that I didn't think twice about doing his pre-IPO ads when he started Salesforce?

Sincerely yours,
Rick Bennett
Ad Hit Man

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Implementation suggestions for THE MORGAN DOCTRINE are most welcome. What are the "Got'chas!"? What questions would some future Cyber Privateering Czar have to answer about this in a Senate confirmation hearing?

Background: Welcome black hats, white hats and cyber swashbucklers

The Revolutionary War was fought, financed, and pretty well WON by bonded privateers, legalized pirates who were given Letters of Marque and Reprisal by the Continental Congress and authorized to attack, capture and monetize British ships. The purpose of this site is to explore the possibility of a modern-day doctrine much like the Monroe Doctrine, by means of which the U.S. government could legally and, more importantly, effectively stop international hackers. Current cybercrime law is not only ineffective, but downright stupid. My Linux servers are attacked hundreds of times a day (mostly from China and former USSR domains), yet if I retaliate against those servers with some creative technology at my disposal (I know some VERY smart guys), then I am in violation of federal law and subject to some onerous penalties. We need more than a new law. We need a new international doctrine. I call it The Morgan Doctrine, named after Morgan Rapier, a fictional character I've created (hey, this is my way of establishing ownership of the concept, should it ever see the light of day).

Why a new international doctrine? Simply, nothing else will work. Introduced on December 2, 1823, the Monroe Doctrine told the world to keep their hands off the Americas. Combine this with current legal thinking on "hot pursuit" of fugitives. In 1917 the US Army went into Mexico after Pancho Villa. More recently, in 1960 Israeli Mossad agents abducted Adolf Eichmann from Argentina. Granted, much of the world regards the Eichmann adventure as a violation of international law. I don't share that opinion and therefore use it as the third leg of my Monroe-Pancho-Aldof platform for The Morgan Doctrine.

If someone comes into your home and attacks or attempts to rob you, you may shoot them dead. You may do so as long as they expire on your property. But what about cyber criminals? They attack you in your home from their homes. Retaliate in kind, and you go to jail. The Morgan Doctrine states simply that if you attack my computers (or my banking assets held in US-based computers), then under a certain set of well-defined conditions, a licensed and bonded "cyber privateer" may attack you in your home country and split the proceeds with the U.S. government. For the sake of argument, let's call it a 50-50 split (heh heh).

Right now, American law enforcement is completely unequipped to deal with the sheer number international cyber hackers. Sure, I could report each of the thousand daily attacks to the FBI, as could the millions of other attackees in the USA. But the volume of such reports would make any meaningful resolution laughable. Not to mention that the FBI has no jurisdiction outside the USA. Yet to make such "enforcement" profitable to recognized (ie, "bonded" "deputized") privateers, as Heath Ledger's Joker said in his last role, "Now you're talking!" You raid our bank accounts, we raid yours. You make money from off-shore child pornography, we're going to loot your bank accounts and, with some REALLY creative black hat operations, you will be taken off the grid worldwide to the extent that you'll not even complete a cell phone conversation for the remainder of your miserable depraved life. Okay, that last part probably won't fly, but you get my drift.

The purpose of this site is to explore the mechanics, legalities and practicality of The Morgan Doctrine.

And I will be the sole arbiter of whether or not your comments get posted. As Mel Brooks wrote, "It's good to be king."