There are five audiences who care that Oracle was number one:
1. Potential customers. You've heard the old adage, "You can't get fired for going with IBM." Well, you can't get fired for dealing with the winner.
2. Your existing customers, who you don't want getting BUYERS REMORSE.
3. Your sales force, who enable to "strut" into meetings.
4. Your investors, who you don't want to think their race horse has started barking.
5. And your competition. Knock down the ladders for potential new competitors, and cause existing competition's hair to catch on fire.
Sincerely yours,
Rick Bennett
Ad Hit Man
Tuesday, December 9, 2025
Your Five Audiences and Why They Care You Are Number One
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